Design
Lucent Smart LED
NSAD Senior Project
Lucent Smart LED is a project culminating all the skills I’ve acquired in my tenure in design school. The objective of this project is to bring a concept lighting company from start to finish - creating the foundation of the lighting company with the name and logo to producing collaterals to promote and introduce Lucent into the world.
The deliverables are as follows:
• Branding/logo
• Tradeshow booth built to scale
• Printed handouts to distribute at trade shows
• LED keychain light fobs
• Responsive website prototype
• Mobile application prototype for controlling and customizing Lucent smart Led lights
• Motion graphic as a promotional piece (30 seconds to 1 min in length)
• Packaging
A presentation was required as a final for this project and I presented to the dean of the design school, a few design advisors at New School, and art directors in the San Diego area.