Design
Foxum logo &
The Spice Ring
Logo and product design
This logo project was developed for a design firm in my concept design class. The name was created by combining two animals - fox and hummingbird - creating “Foxum” Designs. The geometric shape of the fox was chosen for the design firm to represent wise and intuitive design the firm produces which also describes the symbolism of the fox animal. I chose a sans serif font to counteract the sharpness of the logo.
This project continued on to concept a container holding 8 spices. The objective was to develop a new kind of container without utilizing vials or common plastic containers we see in grocery stores. The container must be recyclable, reusable, and/or refillable.
The approach to developing this new spice container is as follows:
• brainstorm/mind-mapping
• target audience
• building user personas
• user case scenarios
• sketches/inspiration for product development
• product sketches
• materials used
• structure and design of product
• product prototype
• packaging